Methodology

Simple, transparent AI visibility testing.

AIRA is a point-in-time scan for ecommerce brands. It tests whether AI recommends your brand when customers ask what to buy.

Prompt set

Built around buying moments.

The scan uses 24 ecommerce prompts across four practical groups.

Buying-intent recommendations

Competitor discovery

Brand understanding

Trust and purchase confidence

Scoring

How the AIRA Score works.

Failed responses are excluded from scoring. They are not counted as zero because that would distort the result.

Presence — 40%

How often your brand appears in valid AI responses.

Ranking — 30%

How high your brand appears when it is recommended.

Competitor pressure — 20%

How much recommendation space competitors occupy.

Brand clarity — 10%

Whether AI can explain what your brand is known for.

Run your check

Find your AI recommendation gaps.

Run AIRA, fix the strongest gaps, then re-run after changes are live.